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Friday, 7 February 2014

Air New Zealand

http://tvnz.co.nz/national-news/air-nz-swap-hobbits-hotties-in-latest-safety-video-5825959







What do you think of this new air safety video by Air New Zealand?

Air New Zealand has win awards for it's Welcome to Middle Earth air safety campaign featuring characters from The Hobbit and highlighting the link between the movies and New Zealand as a tourist destination but this is a different direction for the airline.

Controversial...Sexist or very clever marketing because everybody is talking about it?

What do you think?

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